aalis

Any close friends of mine would have noticed that I’ve been mentioning the name ‘aalis‘ quite a fair bit lately. ‘aalis‘, a womenswear label designed by Boysh Lam and Alice Tam, is now open to public at 2/F 31 Yiu Wa Street, Causeway Bay.
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Being in the fashion industry for some years, Boysh has a collective experience from Paris and London. He’s worked with Titi Kwan, a very successful stylist/designer, while in Paris before returning to his home town, Hong Kong. Recently (August 2009 to be exact) establishing their new label ‘aalis’ with Alice, who graduated from Parsons School of Design, now known as the Parsons The New School For Design. Alice started working as an intern with Miss Sixty in New York and continued to work for them after moving back to Hong Kong before joining Club Monaco a while back before teaming up with Boysh.

‘aalis’ is the origin for Alice in French. Not only does it represent the name Alice, it also sounds like Alice and Boysh put together. When looking at the word ‘aalis’ (all in lower case), it also looks like an abstracted chandelier. The whole concept of ‘aalis’ is to bring the traditional and classic back to our modern daily life. Sounds complicated doesn’t it? Well, put it this way. Remember those Victorian gowns that ladies wore back in the 18th century? Elegant and classy, right? But no one wears them anymore. Simply because it’s too bulky and hard to wear. ‘aalis’ is taking a lot of those elements, like tweeds and laces, and putting them into their designs. The results are simply magnificent!

Our aim is to bring some freshness to our customers with aalis.

Our inspiration naturally transpired from beautiful old things, especially vintage hats and antique chandeliers. We’ve sourced traditional tweeds and lace patterns, reinterpreting them into modern shapes. We are constantly looking for new and interesting ways to combine various things we love and inject that into our designs. Even our logo was inspired by the smooth strokes of intricate, vintage chandeliers which reflects the core of our brand and clothes – vintage-inspired, romantic elements combined with contemporary styled, affordable but luxurious pieces.

inside aalis 1

inside aalis 2

To find out more about ‘aalis’, including their collections and recent announcements, check out their blog or simply follow ‘aalis’ on Facebook and Twitter.

Just a quick tip for everyone, from now till 31st August 2010, ‘aalis’ is giving away VIP memberships (which entitles you to a 10% discount on normal priced items all year round) with any purchase! So, make sure you check out ‘aalis’ before this offer ends!

PK Lai